A Review Of Download AD0-E452 Test Question

NEW QUESTION 1
A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.
The server-side forwarding is not ready to be enabled.

What is causing this issue?

• A. Experience Cloud ID Service is not set up
• B. Customer ID is not present
• C. d_nsid should be 1
• D. d_cid_ic is not returning a hashed value

Answer: A

NEW QUESTION 2
A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk customers online and presenting special offers to those customers. If a customer falls into any two of the categories below, the client considers them a high risk of churn:
• The customer has called into Customer Service 3 or more times within the last 30 days.
• The customer is within 2 months of the end of their subscription agreement.
• The customer last left an online rating feedback of 3 or lower based on a 5-point scale.
• The customer is within the first 30 days of signing up for service.
The client would like to use AAM to identify these high-risk churn customers throughout its digital ecosystem. Which option should an architect implement?

• A. Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data
• B. Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data
• C. Segment based on real-time data passed from Adobe Analytics
• D. Segment based on first-party data upload from the client's CRM system

Answer: A

NEW QUESTION 3
An architect is reviewing a client’s marketing technology stack to recommend a web implementation approach for collecting real-time first-party online data. The client plans to use Adobe Audience Manager to build rich audiences and activate them.
Which three technologies should inform the architect's recommendation to the client? (Choose three.)

• A. Customer Relationship Management (CRM) system
• B. Analytics solution
• C. Demand-Side Platform
• D. Experience Cloud Visitor ID Service
• E. Tag Management solution
• F. Identity Resolution Service

Answer: BDE

NEW QUESTION 4
A company wants to onboard single campaign lists to the same data source each month to re-engage with their current customer. The company wants to ensure that the customer can be a part of multiple campaigns.
Which file type should an architect recommend to meet the requirements?

• A. .split
• B. .csv
• C. .overwrite
• D. .sync

Answer: D

NEW QUESTION 5
A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand:
• Frequency of visits
• Purchasing habits
• Demographics
What should an architect do to meet these requirements?

• A. Set up an Adobe Analytics Cookie Destination
• B. Enable the Profile Merge Rule using Last Authenticated Profile
• C. Enable the Profile Merge Rule using Current Device Profile
• D. Map the Adobe Analytics report suite(s) within an AAM Destination

Answer: D

NEW QUESTION 6
A client wants to do off-site media suppression across all of a user's devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only be enabled through the client's website in the My Account section.
Which Profile Merge rule should the architect select to meet these requirements?

• A. Current Authenticated + No Device
• B. Last Authenticated + Current Device
• C. Current Authenticated + Profile Link
• D. No Authenticated + Adobe Co-op

Answer: C

NEW QUESTION 7
An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users' shopping history and ad impressions. The client currently uses Adobe Experience Manager (AEM) for content management Adobe Target for content personalization, and a non-Adobe Ad server.
Which integration approach is needed to meet these requirements?

• A. Real-Time Server-to-Server Integrations
• B. Pixels syncs to targeting systems
• C. Real-time calls using People core service
• D. Server-to-Server Batch Integration

Answer: A

NEW QUESTION 8
A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:
• Customer Zip Code
• Household Size -1; 2-4; 5
• Zip Code is Fiber Eligible: Yes; No
• Current Product - DSL" Broadband; Fiber
• Paperless Billing - Yes; No
• Internet Speed -10 mbps; 25 mbps; 50 mbps; 100+ mbps How should an architect recommend using these data points?

• A. Target current DSL/Broadband Customers and Zip Code Fiber Eligible; Suppress Current Fiber Customers
• B. Target current DSL/Broadband Customers and Zip Code Fiber Eligible
• C. Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers
• D. Target current DSL/Broadband Customer and Zip Code Fiber Eligible; Target Third-Party GeoLocation Data

Answer: A

NEW QUESTION 9
Which two features must be implemented for server-side forwarding? (Choose two.)

• A. Visitor ID Service
• B. Audience Management Module
• C. Asynchronous Destination IFramt
• D. DIL.create function
• E. Declared ID synchronization

Answer: AB

NEW QUESTION 10
A credit card company wants to market its rewards travel program to customers who are currently searching for travel. The company wants to identify those who are booking travel to start in the next 2 weeks.
Which method should an architect select to meet the requirements?

• A. Use an onboarding partners service to match bank and travel customers
• B. Share customer Pll data with the travel partner for them to find matches
• C. Ask all travel site partners to provide their CRM records
• D. Ask the travel partner to supply a monthly file and use natural match

Answer: A

NEW QUESTION 11
A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company's currently insured vehicle, location, and family size.
Which two options could the architect take to enable this relationship? (Choose two.)

• A. Activate a data agreement through the Audience Manager Marketplace
• B. Create a DSP destination in the automobile and insurance company's AAM instance to share this data
• C. Use an impression pixel on the insurance company's website to pass site behavior back to the automobile manufacture
• D. Privately exchange data with the insurance company via a Second Party agreement
• E. Export the automobile manufacturer's model and safety information for use with the insurance company

Answer: D

NEW QUESTION 12
A company is interested in providing customers with incentives to try its store branded products instead of name branded products. Through a loyalty program, customers share their purchase information with the company and are rewarded withloyaltypoints.
Which two data points are necessary to meet the requirements? {Choose two.)

• A. Household size
• B. Price data
• C. Zip codes
• D. Product Categories
• E. Rewards ID

Answer: DE

NEW QUESTION 13
A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of site visitors log in. Which complementary technology should the architect recommend?

• A. Ad Server
• B. Personalization Platform
• C. Campaign Automation Platform
• D. Onboarding Partner

Answer: B

NEW QUESTION 14
A travel company plans to show different product banners to website visitors based on their lifestyle, browsing behavior, and average spending per year. Which top-level trait foldersshould an architect recommend?

• A. Flights, Hotels, Car Rentals
• B. Adobe Target Cross-Channel Messaging Tool, Ad Server
• C. Sports Enthusiast Cart Abandonee High Spending Customer
• D. Third party, Analytics, CRM

Answer: C

NEW QUESTION 15
A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company's audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.
The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.
Which traits should be used to meet these requirements?

• A. resort_stays > 5 AND membership_level=platinum
• B. resort_stays > 2 OR visited_hotel_page=true
• C. business_stays > 3 OR leisure_stays > 5
• D. business_stays > 10 ANDcan_email_flag=false

Answer: D

NEW QUESTION 16
A client licenses the following tools:
• Adobe Analytics for web analytics
• Audience Manager for audience management and activation
• Adobe Campaign for email campaign management
• Adobe Competitor's platform for website personalization
The competitor's platform supports the API-based integration with Audience Manager. The client wants to send the audiences from Audience Manager to the competitor's platform.
Which two actions are required to establish the integration successfully? (Choose two.)

• A. Ensure API call to AAM includes ".../ibs?d_stuff=1&d_dst=1&d_rtbd=json&d_cb= [callback_funclion]"
• B. Set up URL Type destination in Audience Manager
• C. Set up Cookie Type destination in Audience Manager
• D. Ensure API call to AAM includes ".../event?d_stuff=1&d_dst=1&d_rtbd=json&d_cb: [callback_function]"
• E. Set up Server to Server Type destination in Audience Manager

Answer: A

NEW QUESTION 17
A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the test. The client provides the following information:
• Website visitors are qualifying for segments based on first-party CRM data
• They are not qualifying based on real-time site behavior
• The Target test is properly configured to use the correct audiences
Which client-side tool should an architect recommend using to debug Target activity qualification based on AAM segments?

• A. Experience Cloud Debugger
• B. Target Mbox Debug
• C. AAM Visitor Profile Viewer
• D. AEM Content Services

Answer: C

NEW QUESTION 18
A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make si it is set up properly.
• ID: 543213
• Integration Code: cust-id
• ID Type: Cross Device
• ID Definition: Person
• Data Source Settings (Inbound): Customer ID
After checking the debugging tool, the architect sees the below data points returned upon authenticating on site.
d_cid_ic: 2991 c7a7-6fc74f-431jd 2
d_sonv: 1
d_ld_ts=1142144713051 d_mid:16184299510823404650127548759430712925
Why is the Declared ID sync failing to working properly?

• A. The Data Source ID Type should be Cookie and not Cross-Dev
• B. The di-jsonv parameter should return a *0' value.
• C. The Experience Cloud ID is not enabled.
• D. The d_cid_ic parameter is missing the integration code.

Answer: D

NEW QUESTION 19
A customer wants to update a rule logic for a specific trait using APIs. Which method(s) should the architect use?

• A. POST /segments/validate
• B. PUT /traits/{sid} POST /traits/validate
• C. PUT /segments/{sid} POST /segments/validate
• D. POST /traits/validate

Answer: A

NEW QUESTION 20
A client wants to display personalized marketing offers to customers who have logged in at least once within the past 60 days. The client needs to display these offers throughout their website even if the customer is not currently logged in.
Which option should an architect recommend to the client?

• A. Last Authenticated Profiles + No Device Profile
• B. Current Authenticated Profile + No Device Profile
• C. Current Authenticated Profile + Profile Link Device Graph
• D. Last Authenticated Profiles + Profile Link Device Graph

Answer: D

NEW QUESTION 21
A client needs to send marketing emails using Adobe Campaign to all customers who have logged in to the website within the past 30 days but have only bought products at a retail store location. These customers are represented in AAM using the segment name of "1st Party: Recent Visitor - Retail Shoppers."
Which identifier should an architect use to meet these requirements?

• A. Declared ID
• B. Experience Cloud ID
• C. Profile ID
• D. AAM UUID

Answer: A

NEW QUESTION 22
A client implements Search and Display media partners' remarketing pixels on its website to re-target site visitors with product offerings.
• None of these media partners currently have integration with the Audience Manager.
• The client has implemented Audience Manager as its SMP solution to create richertarget audience segments user to data points enabled from otherdata sources including the client's CRM system, media, site behavior, third-party data services, and email programs.
• The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs. Which approach should an architect recommend to activate the audiences from Audience Manager into the
platforms of these media partners for targeting?

• A. Share audiences via server-to-server destination
• B. Leverage Customer Data Feed to share audiences with the media partners
• C. Implement the media partners' remarketing pixel on more webpages
• D. Share audiences via URL type destination

Answer: A

NEW QUESTION 23
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