The Up to the minute Guide To 9A0-412 practice test

New Questions 1

The analyst has been provided the video metrics and variables shown in the exhibit as a part of a solution design reference (SDR).

Given the complete implementation shown, what reporting option is available within Adobe Analytics?

A. Video heartbeat

B. Video milestones

C. Video time played

D. Video completion rate

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New Questions 2

An analyst needs to provide a URL to the marketing team that can be used to track paid search campaign activity. The analytics implementation is c capture the value of the u201ccidu201d query parameter, and set that as the value of s.campaign.

Which URL can be used to measure the paid search campaign activity?

A. www.site.com/home.html?cid=paid_search-google

B. www.site.com/home.html&utm_cid=paid_search-google

C. www.site.com/home.html&cid=paid_search-google

D. www.site.com/home.html?utm_cid=paid_search-google

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New Questions 3

An analyst has the following metrics available for a retail site:

- Revenue

- Orders

- All Visits

- Internal Search Visits

- Internal Searches

- Cart Adds

Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?

A. Internal Searches/Cart Adds

B. Card Adds/Internal searches

C. Internal Search Visits/Revenue

D. Orders/Internal Search Visits

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New Questions 4

An analyst is running the standard u201cPagesu201d report and is applying the segment shown in the exhibit. When applying the above segment to the u201cPagesu201d report, the analyst sees the following top 5 pages:

1. home

2. cart

3. products:electronics

4. search:computers:1

5. search:televisions:1

What change should be made to remove the non-search result pages from the pages report?

A. Run the u201cPagesu201d report with the internal search event in Workspace

B. Change the segment container from u201cVisitu201d to u201cHitu201d

C. Run the u201cPagesu201d report with the internal search event in Reports

D. Change the segment container from u201cVisitu201d to u201cVisitoru201d

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New Questions 5

An analyst needs to report on the average order value for their e-commerce site. The exhibit shows the calculated metric that is currently, in place for order value. This metric returns a lower-than-expected value for average order value.

Which revised calculated metric should the analyst select?

A. Revenue/Cart Adds

B. Orders/units

C. Orders/Revenue

D. Revenue/Orders

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New Questions 6

Which statement is true regarding the segment if u201cequalsu201d was changed to u201cdoes not equalu201d?

A. This segment includes hits with 2 units attributed to display

B. This segment include hits with 6 units attributed to affiliate

C. This segment includes sessions with 6 units attributed to organic search

D. This segment includes session with 2 units attributed to direct

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New Questions 7

Using the classification rule builder, an analyst needs to create a classification report for marketing tracking codes by the campaign name value of the codes. Below is an example of several tracking codes, where the item between the underscores represents the campaign name:

1. paid-search_non-branded-phrases_jeans

2. social-media_brand-awareness_twitter

3. display-advertising_brand-awareness.media-site

4. affiliates_shipping-discounts_affiliate-network

What kind of classification rule should the analyst create?

A. A Regular Expression rule that matches the pattern of the 2 underscores, pulling out the value between them

B. A Delimiter rule that breaks the tracking code apart at the underscore, placing the second item in the classification

C. A Regular Expression where the rule contains u201cbrand"

D. A Contains rule that matches two underscores, pulling out the value between them

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New Questions 8

An analyst wants to use all of the following variables to configure a single fallout report:

- Landing page prop

- Marketing channel eVar

- Product view event

- Purchase event

- Product category eVar

Which tool should the analyst use?

A. Reports and analysis

B. Workspace

C. Segment builder

D. Data Warehouse

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New Questions 9

Given the report provided in the exhibit, which search campaign has greater potential to increase revenue provided the ability to increase the number of unique visitors?

A. Show all for Searchu2026

B. Order u2013 Credit Card Decline

C. Summer Sales

D. Kol Hans

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New Questions 10

A marketing organization has ongoing marketing efforts across multiple channels. In the past, the organization utilized the following URL parameter their efforts:

mpid: to identify the marketing agency partner afid: for affiliate ID

campId: to track the campaign ID itrkid: for internal campaigns offerid: tracks the special offer ID

The marketing manager asks the analyst to provide an example URL that the team can replicate.

What is a valid landing page URL with appropriate values?

A. domin.com/landing-page/&afID=value&CAMPid-value&itrkId=value&mpid=value&offerid=value

B. domin.com/landing-page/?cid=123wes?afid=value&campid=value&itrkId=value&mpid=value&offerid=v

C. domin.com/landing-page/mpid=value&afid=value&campid=value&itrkid=value&offerid=value

D. domin.com/landing-page/?mpid=value&afid=value&campid=value&itrkid=value&offerid=value

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