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New Adobe 9A0-412 Exam Dumps Collection (Question 4 - Question 13)
New Questions 4
An analyst creates a Workspace based on two separate segments: A Product type = electronics
B Marketing channel = affiliate
As a follow-up analysis, the analyst wants to identify electronics sales from the affiliate channel over the past 90 days.
Which segment should the analyst create to fulfill these requirements?
A. A new segment to include segment A OR B. Then within 90 days the orders event count is greater than u201c0u201d.
B. A new segment to include segment A AND B. Then within 90 days the orders event count is greater than u201c0u201d, Product type = electronics
C. A new segment to include segment A. Then within 90 days the orders event count is greater than u201c0u201d.
D. A new segment to include segment B. Then within 90 days the orders event count is greater than u201c0u201d.
Marketing channel = affiliate
Answer: D
New Questions 5
What is the proper sequence to show a completed purchase conversion funnel using the below options:
- Visits
- Product views
- Cart adds
- Checkout
- Purchase
- Entries
- Exit
A. Visits > Product Views > Cart Adds > Purchase
B. Product Views > Cart Adds > Checkout > Purchase
C. Visits > Entries > Cart Adds > Checkout > Exits
D. Product Views > Cart Adds > Checkout > Exits
Answer: A
New Questions 6
An analyst needs to report on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed AND purchased within the same visit. Ins analyst reports on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed OR purchased within the same visit.
What is the result?
A. The reported number of page view stays the same
B. The reported number of page view decreases.
C. The reported number of visits increases.
D. The reported number of visits decreases
Answer: C
New Questions 7
An analyst needs to evaluate the u201cgreatest giftsu201d email campaign. The following variables are available in Adobe Analytics:
- s.campaign: Tracking Code (using the u201ccidu201d parameter) - 30-day expiration, Last Touch
- prop1: Full Page URL
- eVar1: Full Page URL u2013 30-day expiration, Last Touch
- Pages: Custom page name
When the campaign was launched, the landing page URL was as following:
- http://www.geometrix.com/products/gifts/main.html?cmp=greatest%20gifts
How can the analyst report on revenue from the u201cgreatest giftsu201d campaign for the last 30 days?
A. Run the Tracking Code report with the campaign name u201cgreatest giftsu201d
B. Create a visitor-based segment where page name contains u201cgreatest%20giftsu201d and trend revenue
C. Create a visitor-based segment where eVar1 contains u201cgreatest%20giftsu201d and trend revenue
D. Run the Marketing Channel report for the Email channel
Answer: B
New Questions 8
As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:
- Page Name: Start Checkout - event1
- Page Name: Shipping Information - event2
- Page Name: Payment Information - event3
- Page Name: Review Order - event4
- Page Name: Purchase Confirmation - event5
The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate of and where visitors go after falling of the funnel.
What should the analyst use to create this report?
A. Custom event funnel in Reports
B. Adobe Report Builder
C. Full Paths report
D. Analysis Workspace
Answer: A
New Questions 9
The analyst needs to create classifications for the Products reports for product category, product color and product size.
Where should the analyst create these classifications for the Products report?
A. The Classification Rule Builder
B. The Classification Importer
C. The Report Suite Settings for Traffic Variables
D. The Report Suite Settings for Conversion Variables
Answer: A
New Questions 10
The logic between the two containers changes from "Or" to 'And'. What is the result?
A. The number of orders stays the same segment population increases.
B. The segment population stays the same orders decreases
C. The number of orders increases.
D. The segment population decreases.
Answer: A
New Questions 11
An analyst is running the Marketing Channel Overview report and notices that there is no revenue credited to their social media campaigns. At this there are many campaigns on Facebook that use the tracking code query parameter, "cid=social." Exhibits 1 and 2 show how the social traffic is configured processing rules of the Marketing Channel Report.
What change should the analyst make to the Marketing Channel processing rules?
A. The u201cSocial Campaignsu201d processing rule should be set so the tracking code contains "Social".
B. The "Social Networks" channel should be changed to set the channel's value to u201cTracking Codeu201d.
C. The u201cSocial Campaigns" marketing channel should be before the u201cSocial Networks" channel in processing order.
D. The "Social Networks'' processing rule should be changed to a condition of u201cAnyu201d.
Answer: A
New Questions 12
An analyst needs to share a Workspace with a select group of individuals that may change over time. Which process should the analyst follow?
A. Add the Workspace to the user group from the Admin console
B. Share the Workspace with the user group from within the Workspace
C. Select the u201cShareu201d option and add each individual that needs to access the project from the Workspace
D. Select the u201cShareu201d option, create a new custom group for the set of users, and share the project with that group from the Workspace
Answer: A
New Questions 13
Site conversions for men's watches have been increasing over the last month. Internal search terms are being captured in eVar1. The analyst warns to the number of orders that are occurring in the same session in which visitors search for "Watches for Him." by creating a segment. The exhibit show segment that the analyst has configured.
How will orders be reported with this segment applied to the u201cInternal Search Terms" report?
A. The segment will return no orders where a search was conducted in the same visit
B. The segment will return all orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place
C. The segment will return all orders where a search was conducted in the same visit
D. The segment will return no orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place
Answer: B
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