A Review Of Approved Marketing-Cloud-Email-Specialist Exam Answers

NEW QUESTION 1
A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard ,what needs to be reconfigured in the marketing cloud account,

• A. enhance ftp
• B. encryptedftp
• C. data loader
• D. file transfer

Answer: A

NEW QUESTION 2
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

• A. An import activity can be executedmanually
• B. The import activity is under Subscribers in the Email Application
• C. An import activity can be used in an automation created in Automation Studio
• D. The file for an import activity must be placed in a folder on a FTP site
• E. The file for animport activity can be on a desktop computer

Answer: CDE

NEW QUESTION 3
If all subscribersreside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?

• A. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
• B. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
• C. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
• D. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition

Answer: D

NEW QUESTION 4
What is an Automation Studio activity? (Choose 3)

• A. Wait Activity
• B. Send Email
• C. Triggered Send
• D. Transfer File Activity
• E. A/B Test Send Activity

Answer: ABD

NEW QUESTION 5
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

• A. Email templates
• B. Preference Management
• C. Portfolio
• D. Data Extensions

Answer: A

NEW QUESTION 6
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account.How should the marketer share these assets?

• A. Individually share each asset with the other business unit in Content Builder.
• B. Move the content into the Shared Content folder in Content Builder.
• C. Create and share a new folder for the assets in Content Builder.
• D. Switch to Classic Content to move the assets into the Shared Content folder.

Answer: B

NEW QUESTION 7
A marketer for Northern TrailOutfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers

• A. Personalization Strings
• B. Delivery Profiles
• C. AMPscript Lookup
• D. Sender Profiles

Answer: A

NEW QUESTION 8
Which action will the Validate tool complete when initiated?

• A. Ensure subscribers have not unsubscribed or are undeliverable
• B. Confirm that each content area specified in the dynamic content rules exists
• C. Identify phrases like "click here" or "Free!" that could be marked as spam
• D. Ensure subscribers status at the time of send is Subscribed or Bounced

Answer: B

NEW QUESTION 9
Which segment can be manually refreshed under Actions? (Choose 2)

• A. Random Group
• B. Filtered Data Extension
• C. Standard Data Extension populated by a Query
• D. Filtered Group

Answer: BD

NEW QUESTION 10
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team. Which three considerations should the marketing team keep in mind as they begin using Content Builder?
Choose 3 answers

• A. Create a folder structure prior to importing assets.
• B. Import duplicate copies of content for different messages or groups.
• C. Establish a naming convention optimized for search.
• D. Review permissions and roles for users accessing Content Builder.
• E. Focus on creating and importing content for oneprimary channel.

Answer: ACD

NEW QUESTION 11
A retailer has been gathering emailaddresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy toaddress this.
Which strategy should be used?

• A. Website Signups
• B. List Detective
• C. Single Opt-In
• D. Double Opt-In

Answer: D

NEW QUESTION 12
Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

• A. Subscribers who have opened an email in the past 30 days.
• B. Subscribers within a 30-mile radius of a zip code.
• C. Subscribers who have submitted spam complaints in the last week.
• D. Subscribers who have not clicked in the past three months.

Answer: AD

NEW QUESTION 13
What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

• A. Style Block
• B. Code Snippet
• C. Script Activity
• D. Free Form Code Block

Answer: A

NEW QUESTION 14
A 15 person management team wants to review test emails built in email studio prior to live deployment based oncontent that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.

• A. create a list composed of the management team prepare test tothe subject and use the send flow to send email to the list.
• B. find each individual with subscriber preview and test send to each individual recipient
• C. create a test data extension composed of the management team and test send to the test data extension
• D. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.

Answer: D

NEW QUESTION 15
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number offiltered audience that are related for sending?

• A. SQL query activities
• B. Data filter
• C. Filter activity
• D. Filtered group

Answer: C

NEW QUESTION 16
Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

• A. Offer email opt-in when customers create an account
• B. Use incentives such as a discount or free shipping to encourage opt-in
• C. Capture email addresses through the use of browser cookies
• D. Send emails to a purchased list witha request to opt-in

Answer: AB

NEW QUESTION 17
A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?

• A. Send Email
• B. Guided Send
• C. Send Preview
• D. Test Send

Answer: A

NEW QUESTION 18
Northern Trail Outfitters (NTO) wants to leverage ContentBuilder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?

• A. Create dynamic content with a SQL Query activity.
• B. Create a template-based email using dynamic content.
• C. Create multiple versions of the email for loyalty and non-loyalty members.
• D. Create a template and lock content In the template.

Answer: A

NEW QUESTION 19
What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?

• A. Sender and recipient profiles
• B. Campaign and journey
• C. Email and journey
• D. Journey and contact

Answer: C

NEW QUESTION 20
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