The Up To Date Guide To Marketing-Cloud-Email-Specialist Sample Question

NEW QUESTION 1
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale."
Whatfeature should be used to target these members?

• A. Email Send Report
• B. Group Refresh
• C. Engagement Split
• D. SQL Query Activity

Answer: C

NEW QUESTION 2
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the companyuse?

• A. Shared Emails
• B. Shared Portfolio Items
• C. Shared Data Extensions
• D. Shared Publication Lists

Answer: D

NEW QUESTION 3
What does the validate tool check for? (Check all that apply)

• A. The presence of an unsubscribe link
• B. Invalid email address
• C. A physical mailing address
• D. Correct syntax for attributes
• E. That each content area specified in the dynamic content rule exists

Answer: ACDE

NEW QUESTION 4
Northern Trail Outfitters wants to display the currentdate in order emails. What could they use to display the date in real-time?

• A. Reference Content
• B. AMPscript
• C. Enhanced Dynamic Content
• D. Live Content

Answer: B

NEW QUESTION 5
Which twofeatures can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

• A. Link Tooltip
• B. Stored Content Boxes
• C. Track Email Opens
• D. Physical Mailing Address

Answer: CD

NEW QUESTION 6
A national landscaping company wants to send targeted emails tocustomers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both dataextensions. Which two tools could be used to segment the data? (Choose two.)

• A. Data Extract Activity
• B. SQL Query Activity
• C. Send Definition
• D. Filters

Answer: BD

NEW QUESTION 7
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this beaccomplished? (Choose 2)

• A. Select the data type as Text
• B. Set a custom maximum length of six
• C. Create restricted values
• D. Select the attribute as required

Answer: CD

NEW QUESTION 8
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of thesystems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

• A. Import unsubscribes into a dataextension, then update status with a query.
• B. Create an automation triggered on unsubscribes from the other system.
• C. Create a suppression workflow for the unsubscribed accounts.
• D. Import unsubscribes with the appropriate status into All Subscribers.

Answer: D

NEW QUESTION 9
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day. What tools should be used to accomplish this?

• A. Journey Builder Fire Event Entry Source
• B. Automation Studio Schedule Starting Source
• C. Automation Studio File Drop Starting Source
• D. Journey Builder Import Activity Entry Source

Answer: C

NEW QUESTION 10
A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? Choose 3 answers

• A. In Personalization strings
• B. Dynamic content
• C. Audience segmentation
• D. In Einstein content
• E. Specialized content

Answer: ABD

NEW QUESTION 11
What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

• A. 5 business days
• B. 30 calendar days
• C. 10 business days
• D. 24 hours

Answer: C

NEW QUESTION 12
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?

• A. SQL Query Activity > Data Extract Activity > File Transfer Activity
• B. Filter Activity > SQL Query Activity > File Transfer Activity
• C. Rlter Activity > File Transfer Activity > Data Extract Activity
• D. Data Extract Activity > SQL Query Activity > File Transfer Activity

Answer: A

NEW QUESTION 13
A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line? Choose 2 answers

• A. Split the audience equally and configure a holdback population for a control.
• B. Split the audience equally and automatically choose the winning path based on Open Rate.
• C. Split the audience equally and wait at least seven days to select a winner.
• D. Split the audience equally and manually choose the winning path based on Email Engagement Stats.

Answer: BD

NEW QUESTION 14
Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?

• A. Filtered Publication List
• B. Data Filter
• C. Filtered Data Extension
• D. Measure

Answer: C

NEW QUESTION 15
Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

• A. Subscriber Key
• B. Subscriber Attributes
• C. Primary Key
• D. System Preferences

Answer: A

NEW QUESTION 16
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

• A. Select the updatetype "Overwrite"
• B. Ensure the data extension has a Primary Key
• C. Select the update type "Add and Update"
• D. Select the update type "Add Only"

Answer: CD

NEW QUESTION 17
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

• A. Personalization Strings
• B. Profile Mappin
• C. AMPscript
• D. Dynamic Content

Answer: CD

NEW QUESTION 18
A marketer wants to send the same email with the same send properties in several automations. Which activity should be created within Automation Studio?

• A. Triggered Send
• B. Send Email
• C. Automated Send
• D. Template Send

Answer: B

NEW QUESTION 19
A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings. What email best practice should be used?

• A. Limit the email text to 250 words.
• B. Send to the entire subscriber base.
• C. Personalize the email content.
• D. Use an infographic email templat

Answer: C

NEW QUESTION 20
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