A Review Of Tested Marketing-Cloud-Email-Specialist Training Materials

NEW QUESTION 1
Northern Train Outfitters sends email orderconfirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?

• A. Send Classification
• B. Send Definition
• C. Delivery Profile
• D. Sender Profile

Answer: A

NEW QUESTION 2
A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

• A. Ensure that the data extension contains a primary key
• B. Select the update type Add and Update
• C. Select the update type Overwrite
• D. Select the update type Add Only

Answer: AB

NEW QUESTION 3
A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrorslogic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?

• A. Spam Check
• B. Validate
• C. Content Detective
• D. Subscriber Preview

Answer: C

NEW QUESTION 4
Which data model should be used to create a Group?

• A. Active Audiences
• B. Data Filters
• C. Lists
• D. Data Extensions

Answer: C

NEW QUESTION 5
What can be used to join two data extensions to segment via Drag and Drop Segmentation?

• A. Subscriber Key
• B. Subscriber ID
• C. DataRelationship
• D. Send Relationship

Answer: A

NEW QUESTION 6
A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:
• Commas
•Tabs
• Pipes
• Tilde
• Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?

• A. Fixed widths
• B. Pipe
• C. Tab
• D. Comma

Answer: D

NEW QUESTION 7
Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legallyobtain subscribers?
Choose 3 answers

• A. Email all unsubscribed customers asking for them to opt into email again
• B. Purchase subscriber lists from a reputable data company
• C. Ask customers to opt-in at time of purchase online by creating an account
• D. Askcustomers to text their email address to a short code to opt-in
• E. Create a Facebook lead capturing form to gain opt-ins

Answer: BDE

NEW QUESTION 8
Northern Trail Outfitters wants to optimize email engagement. Which elements could they test using the A/B Test feature?

• A. From Name, Preheader, and Dynamic Rules
• B. From Name, Sender Profile, and Subject Line
• C. From Name, Sender Profile, and Domain
• D. From Name, Preheader, and Subject Line

Answer: D

NEW QUESTION 9
How are the test audiences for an A/B test selected? (Choose 2)

• A. The testadministrator chooses which subscribers to place in each audience
• B. The system automatically uses 15% of the population for each audience
• C. The system randomly places target subscribers into the selected audiences
• D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

Answer: CD

NEW QUESTION 10
TO would like to evaluate which email content customers click most frequently. The email team wants to track clickbehavior for all linked hero image using the naming convention “Hero CTA”.
What are two method two ensure click behavior on these images is tracked with this naming convention.

• A. Include “Hero_CTA” in the link tooltip field for each link
• B. Add“”Hero_CTA” to the traking alias field for each link
• C. Include “Hero_CTA” in the link filename for each hero Image
• D. Include an alias attribute in each anchor tag and populate it with “Hero_CTA”

Answer: CD

NEW QUESTION 11
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

• A. Drag & Drop Segmentation
• B. Data Extract Activity
• C. Send Definition
• D. Query Activity

Answer: AD

NEW QUESTION 12
Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customersare identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

• A. Customer ID is Primary Key and relates to Subscriber Key
• B. Email Address is Primary Key and relates to SubscriberID
• C. Customer ID is Primary Key and relates to Subscriber ID
• D. Email Address is Primary Key and relates to Subscriber Key

Answer: A

NEW QUESTION 13
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

• A. A From Name for each store location
• B. A dynamic From Name that pulls in the store location
• C. A new delivery profile that pulls in store location in the footer
• D. A new send classification for holiday promotions

Answer: BD

NEW QUESTION 14
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

• A. Offer a special discount for opening the email.
• B. Use a large sample size.
• C. Wait at least 24 hours before declaring a winner.
• D. Test multiple variations concurrently.

Answer: BC

NEW QUESTION 15
A marketer created dynamiccontent for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of
subscribers.
How should the marketer proceed?

• A. Select the “Preview” tab withinthe Classic Content tool.
• B. Create a user-initiated email to send to the list of subscribers.
• C. Use the Test Send tool to trigger copies of the email.
• D. Using the Subscriber Preview tool, cycle through the list of subscribers.

Answer: D

NEW QUESTION 16
A marketer wants to run an Account Send Summaryreport. Which option can be configured when running this report? (Choose 3)

• A. Report results delivery location
• B. Report results file format
• C. Error report log location
• D. Date range parameters
• E. Error handling parameters

Answer: ADE

NEW QUESTION 17
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D
correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment
once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

• A. Data Filter
• B. Filter Activity
• C. SQL Query Activity
• D. FilteredGroup

Answer: BD

NEW QUESTION 18
A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)

• A. Preselect email opt-in check boxes at online checkout.
• B. Add a “Sign Me Up” form to the homepage.
• C. Use a list of email addresses purchased from online vendors.
• D. Create an SMS campaign allowing customers to sign up for email.

Answer: BD

NEW QUESTION 19
What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

• A. Any Mailing Address
• B. Physical Mailing Address
• C. A way to Unsubscribe
• D. Alink to the sender's website

Answer: BC

NEW QUESTION 20
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