Approved Salesforce Marketing-Cloud-Email-Specialist Practice Exam Online

NEW QUESTION 1
Using measures, what data can a marketer use to segment an audience?

• A. Geographical Data
• B. First Name Attributes
• C. Gender Data
• D. Open Data

Answer: D

NEW QUESTION 2
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails. What best practice should NTO employ?

• A. Use one file type for all images in the email.
• B. Keep total weight with images at 800KB or lower.
• C. Increase DPI and file size for image display.
• D. Rely on image-only emails to engage subscribers

Answer: B

NEW QUESTION 3
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emailsto be responsive. Which two techniques should be used? Choose 2 answers

• A. Include @media query CSS in the email
• B. Use a Basic, Empty or Themed Template in Content Builder
• C. Use inline CSS styling on all HTML elements
• D. Include style="display:block" on all images

Answer: AC

NEW QUESTION 4
Northern Trail Outfitters (NTO) would like to send shipping email notificationsto members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?

• A. Triggered Email in Email Studio
• B. Import Activity In Email Studio
• C. File Drop Entry Source in Journey Builder
• D. File Drop Starting Source in Automation Studio

Answer: D

NEW QUESTION 5
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

• A. Opting customers in automatically
• B. Personalized recommendations
• C. Sending multiple emails in one day
• D. Preventing customers from opting out

Answer: B

NEW QUESTION 6
The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote thiscampaign in other emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

• A. Create a Free Form content block.
• B. Create an Image content block.
• C. Create an HTML content block.
• D. Create a Text content block.

Answer: A

NEW QUESTION 7
Whichis a fundamental component of coding responsive emails?

• A. CSS3 @media Queries
• B. Span Tags
• C. SQL Queries
• D. Anchor Tags

Answer: A

NEW QUESTION 8
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

• A. Profile Center URL
• B. Company Website URL
• C. Physical Mailing Address
• D. Terms and Conditions Policy

Answer: AC

NEW QUESTION 9
A marketing associate wants to ensure that an emailwill be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

• A. Content detective
• B. Link detective
• C. Email Validation
• D. Send Preview

Answer: A

NEW QUESTION 10
A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.Which tool will produce the audience?

• A. Audience Builder
• B. Drag and Drop Segmentation
• C. Query Activity
• D. Guided Send

Answer: B

NEW QUESTION 11
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?

• A. The email is commercial and not required to contain an opt-out link.
• B. The email is transactional and not required to contain an opt-out link.
• C. The subscriber can reply with 'opt out" in the email body to be removed.
• D. The subscriber can mark the email to signify it is spam.

Answer: B

NEW QUESTION 12
Which recipient option isavailable with Simple Send? (Choose 2)

• A. Group
• B. Data Filter
• C. Data Extension
• D. Audience
• E. List

Answer: AE

NEW QUESTION 13
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

• A. Smart Capture
• B. Publication List
• C. List Detective
• D. Filtered Group

Answer: D

NEW QUESTION 14
Which one in NOT an offline tactic for capture email addresses?

• A. Inbound Sales calls
• B. Acquiring email for loyalty programs in store
• C. Request email duringcheckout
• D. Surveys at the counter
• E. Acquisition associated with a receipt or ticket delivery

Answer: D

NEW QUESTION 15
A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automationstudio?

• A. Triggered send
• B. Template send
• C. Automated send
• D. Send email

Answer: D

NEW QUESTION 16
A marketing associate at Northern Trail Outfitters must design an email campaign for the company's newwinter offerings. Which email design best practice would the associate implement in this campaign?

• A. Limit the email text to 250 words
• B. Personalize the email content
• C. Segment the audience for the email
• D. Use an infographic email template

Answer: B

NEW QUESTION 17
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How cansegmentation with this scenario be accomplished?

• A. Data Extract Activity
• B. Audience Builder
• C. Drag and Drop Segmentation
• D. Profile Attributes

Answer: B

NEW QUESTION 18
Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team review conversions for a specific email send?

• A. Run a Conversion Report for this tracking link
• B. View Conversions tab of the email send's tracking page
• C. Select Conversion Data from the Tracking menu
• D. Create a Query Activity using Conversions Data View

Answer: B

NEW QUESTION 19
NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

• A. Filter Activity
• B. Data Filter
• C. SQL Query
• D. Filtered Group

Answer: A

NEW QUESTION 20
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